There are more opportunities than the team can pursue. New features, markets, and ideas compete for attention, making it harder to identify what is truly important.
You don’t have to solve everything. Focus on what matters
most right now.
Practical support for founders and product leaders facing complex product and AI challenges.
Start a conversationEvery conversation starts with a different situation.
Some questions arise as products develop. Others crop up when something's not quite working as it should.
Identify where growth is stalling—acquisition, adoption, retention, or expansion—and determine necessary changes.
Gain clarity on your target users, prioritize important problems, and determine where to invest in your product.
Simplify workflows and interactions so customers can understand your product, take action, and realize its value with less effort.
Address the business problem, design the experience, build a prototype, evaluate the solution, and commit to development only after validation.
Address the business problem, design the experience, build a prototype, evaluate the solution, and commit to development only after validation.
Where PDG can help
From product direction and growth to UX and AI, we help you navigate key decisions, designs, and changes.
Make the right product choices.
Gain clarity on your target users, prioritize important problems, and determine where to invest in your product.
Find what's holding growth back.
Identify where growth is stalling— acquisition, adoption, retention, or expansion—and determine necessary changes.
Make complex products easy to use.
Simplify workflows and interactions so customers can understand your product, take action, and realize its value with less effort.
Rethink your product with AI.
Identify where AI can add value, reassess existing capabilities, and determine how your product should evolve.
Turn an AI opportunity into a solution.
Address the business problem, design the experience, build a prototype, evaluate the solution, and commit to development only after validation.
How we work
We work alongside your team, bringing experience, fresh perspective, and hands-on support.
01
Understand the business, customers, product, and team before deciding what to solve.
02
Combine your business knowledge with independent thinking and shared decisions.
03
Use research, design, prototypes, and experiments to test ideas before committing resources.
04
Turn decisions into action, leaving your team with the learning and practices to keep moving.
Who you’ll work with
Every engagement is led by Rakesh Agarwal (Founder of PDG) with a small team of Associate Consultants.
Experienced product leadership and hands-on support, from research and design to prototyping and execution.
What an engagement looks like
We begin with a conversation and agree on a focused area of work.
8–12 weeks offocused engagement
Specific product challenges, discovery, design, or validation.
3–6 months ofextended engagement
Broader product, growth, or AI transformation initiatives.
Regular reviews, tangible outputs, and clear decisions. Scope and duration depend on the problem.
Experience that brings perspective.
Three decades of experience building, leading, and growing products across startups, Indian companies, and global businesses.
Founder · Product Leader · Advisor
30+ Years
From founding a business to scaling established products
Experience building a product business from the ground up, navigating growth phases, and leading products in established organizations.
From individual users to complex enterprises
Products for microbusinesses, SMBs, and large enterprises, each with distinct expectations, workflows, and challenges.
From product strategy to hands-on execution
Experience in product strategy, engineering, UX, go-to-market, and AI, connecting business decisions with the realities of building and scaling products.
Experience across
SAP · Tally · Wooqer · Khatabook
In addition to his experience as a product founder, he currently works with SaaS companies, AI startups, and enterprise AI teams.
Let’s discuss what matters most to you right now.
Whether you are addressing a product issue, exploring an AI opportunity, or seeking a new perspective, we are happy to have a conversation.
Start a conversation
No commitment required. Just a focused conversation.